How one man turned Lanzarote into the IRONMAN capital of Europe.

I first met Kenneth Gasque and his beautiful, loving wife Anna Lis years ago, when I was one of the Danish guests invited to a traditional Christmas dinner in the village of Tinajo on Lanzarote, graciously hosted by friends connected to the island’s sports community. Even then, their warmth and charm left a lasting impression.

Today, I had the honor of visiting Kenneth at his home in Puerto del Carmen, sitting out on his terrace and talking with him about his fascinating career and life. Honestly, I could have spent days listening to his adventurous stories.

There’s no doubt that Kenneth has a lot to teach not just when it comes to career and sport, but on a personal level too. During our conversation, I really felt that behind all the incredible success, there’s a deeply thoughtful and inspiring person.

You quickly notice that you’re sitting in front of a man with real discipline, sharp intuition, and a very observant nature. You can also sense how determined he is. Once he sets his mind to something, he makes it happen. And at the same time, I’d say he’s a man with a truly good heart.

When I created my website, Lanzarote-Living.com, and started the section Voices of Lanzarote, Kenneth was honestly one of the very first people who came to mind. His story, his energy, and everything he has done for this island make him such a natural voice to include.

He’s one of the people who has helped put Lanzarote on the world map, thanks to the incredible sporting events he’s organized here over the years. The IRONMAN race, for example, has even been shown on Danish television. And just recently, Kenneth was honored with his own statue in Puerto del Carmen, placed right at the starting point of the IRONMAN race. It was a gift from the Sports Councilor of the Cabildo, Sr. Monzón, as a tribute to everything Kenneth has contributed to the island.

Kenneth continues his mission today as the founder and organizer of Ocean Lava, a triathlon series inspired by the same spirit as IRONMAN, but in a slightly less intense format. Through Ocean Lava, he’s still creating meaningful experiences for athletes and continuing to promote Lanzarote to the world.

Alongside this Kenneth is the founder of The Gasque Sports Foundation, which is dedicated to building a fairer, more inclusive sports community on Lanzarote.

In 2019, Kenneth was honored on the island of Hawaii, in the city of Kona, where he received the IRONMAN Hall of Fame Medal. A celebration was made in his honor, and to this day only four people in Europe have received this medal.

In 2022 Kenneth received a royal medal from King Frederik of Denmark a recognition that reflects not only his professional achievements, but also the positive impact he’s made across borders and communities.

During my visit, he also showed me a treasure trove of memories: his many medals, photos, and scrapbooks filled with autographs from famous people around the world. But the biggest surprise came when he showed me the enormous number of paintings he has created over the years. I had no idea Kenneth also had such an artistic side!

One painting stood out to me in particular, and to my surprise, he gave it to me signed and everything. I was deeply honored.

As I left Kenneth and Anna Lis’s home that day, I carried more than just the painting with me. I carried the stories, the wisdom, and the quiet inspiration of a man who has spent his life turning vision into reality. Not just for himself, but for an entire island.

INTERVIEW:

What originally brought you to Lanzarote? 

I served as a soldier in the Royal Life Guard in Denmark, where, in my final years, I was responsible for physical training. I also taught at the Military Sports Academy

I was contacted by a man I knew, a professor of science and physiology. He asked me to organize the sports department and activities for La Santa Sport. I had never heard of Lanzarote before. When we arrived, it was a rainy spring. The landscape was barren, no trees, everything brown  yet there was something uniquely attractive about the island. I accepted the job, originally for two years, but I’ve now been here over 40 years.

At first, my friends from the army left, one after a year, another after two and a half years leaving me alone. I had the freedom to organize activities as I wished. During quieter periods, I initiated a small competition called the Volcano Triathlon, which became Spain’s first triathlon in 1984. We swam in the lagoon, biked up to Tinajo, and circled back. Not only participants, but also guests at the center watched and applauded. The winner of the first event was a world champion. People were excited, promising to return the next year.

Over time, I developed a weekly mini-triathlon: swimming 400 meters in the OL pool, cycling up to Tinajo, and running for about 50 minutes. Participation grew steadily until we had more than 100 people taking part each week. I also started a Jane Fonda league program for girls which had great participation.

How has the island changed since you first arrived?
The island has changed considerably. The population has grown, there are more cars, and the island is cleaner than the mainland Spain and Mallorca. People here are friendly, open, and flexible. They enjoy life through parties, festivals, church events, and school celebrations — creating a social richness far beyond what I experienced in Denmark. Lanzarote has changed for the better.

It can be difficult for foreigners to form friendships here, but I was fortunate to meet supportive and open people who made life more positive.

Can you tell us how the idea for IRONMAN came to life?
The IRONMAN competition started small, with 167 participants, 8 of whom were women. The number of finishers was 117. I trained daily to participate, including running, cycling, and stretching. Over time, the event grew in scale and gained international attention.

Organizing the events involved complex logistics: traffic control, police coordination, and venue selection. Local authorities were supportive, and over the years rules and regulations became formalized. Support from local friends, Spanish residents, and businesses was essential.

A key figure in The Winerun was Mr. German, the nearly 80-year-old owner of Bodega Rubicon. For the first three years, he generously funded the event, supplying wine, prizes, and food and refreshments for participants at the finish line. His support allowed me to focus on organizing logistics and running the competition itself.

What were some of the biggest challenges in organizing the first event?
The first IRONMAN wasn’t too difficult. The police were supportive initially, ensuring roads were clear and safe. Later, coordinating multiple locations, larger groups, and international participants became more challenging. I relied on good people around me, both locals and volunteers, to handle logistics.

Sometimes, management tried to interfere or complicate things. I faced internal conflicts and “knives in the back,” but I focused on the guests and the event, ensuring it ran smoothly. Over time, each edition of the IRONMAN became stronger and better organized.

What personal experiences influenced your approach to organizing these events?
I learned the importance of faith, opportunity, and persistence. Many encounters felt coincidental but opened doors, from meeting supporters to solving logistical problems.

My approach to events and life is the same: focus on what matters, follow opportunities, and believe in yourself.

How do you reflect on your achievements on Lanzarote?

 I’ve seen the island, its community, and myself grow over decades. From small triathlons to international IRONMAN competitions, the challenges, successes, and chance encounters shaped my life.

Lanzarote is not just a home; it’s a canvas for sport, community, and personal growth. Every opportunity seized, every challenge overcome, and every person met contributed to a life far richer than I could have imagined.

Are there any hidden gems or local places you love that most people don’t know about?
Lanzarote is full of hidden gems from caves to quiet beaches to tucked-away villages. What I love most is that you don’t have to look far; there are special places all over the island just waiting to be discovered.

Do you have a favorite memory from all your years involved with IRONMAN?
Yes, absolutely. One of my most unforgettable memories was helping a Spanish athlete in a wheelchair. He had to complete the swim, then transition to a special bike, and finally to his wheelchair for the run. I helped him out of the water and through those transitions.

Another year, one of the competitors, Marc Herremans, had a solo accident on his bike in Haría while tranning weeks before the competition. He broke his back, but returned years later and finished the competition in 13 hours. Both memories were such emotional and inspiring moments, a reminder of the incredible spirit of IRONMAN.

You have inspired countless athletes. Who or what inspires you?
What inspires me most are the people I meet and the values they represent. Their dedication, perseverance, and passion continue to motivate me every day.

Has the island taught you anything about yourself?
Yes, it has. The island has shown me that all of your dreams  even the wild ones really can come true.

Is there something you believe now that you didn’t when you first arrived?
Yes. Over time, I’ve come to truly believe in three simple but powerful things: swimming, biking, and walking. Staying active and taking care of your fitness is the key to keeping yourself healthy and alive.

What is your current project? What are your future projects at the moment?
My main focus right now is The Gasque Sports Foundation, a sponsorship initiative with a simple but powerful mission: to create a fairer community with equal opportunity and access to sport here in Lanzarote. No child or young person should be left behind because of special needs or financial limitations.

We believe it’s possible to remove boundaries, fulfill dreams, and build self-esteem by inspiring children and youth through sport. For us, success isn’t measured only in medals, but also in confidence gained, friendships formed, and dreams realized. At Gasque Sports, we provide the support and resources to harness the unique experiences that only sport can offer.

FINAL WORDS:

On behalf of Kenneth Gasque:

I would like to welcome you to the Gasque Sports Foundation Gala Dinner & Dance.

I’m excited to take this opportunity to spread the word for The Gasque Foundation and invite everyone to join us for an unforgettable evening celebrating the power of dreams, inspiration, and the transformative impact of sport. On Saturday, 1st of November 2025, at the Amura Restaurant in Puerto Calero at 7 PM.

We invite friends, family, and supporters to come together for a night of fine dining, music, and dancing. All in support of our mission to help every child shine.

Enjoy a carefully curated three-course dinner, accompanied by selected Lanzarote wines and water, and stay for a sparkling auction that continues the celebration well into the night. This is an evening to honor the achievements of our foundation, create lasting memories, and help turn dreams into reality for children everywhere.

Celebrate tonight. Change a child’s tomorrow.

Contribution: €65 per person (all proceeds donated to The Gasque Foundation)

Dress Code: Smart attire

For reservations please contact: Rosemary@mice-life.com

I will be attending myself and look very much forward to an evening where we can all make a difference for such a wonderful project. I also hope to see many locals joining us to celebrate and support this cause. Look very much forward to see you – soon.

Greeting from Bettina.

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 I first met Ana Maria Martín Abild in 2007, not knowing then how much of an impact she would have on both my personal and professional life. At the time, she was a client looking to sell her property, but what started as a business transaction soon blossomed into a lasting friendship.

Ana Maria is a fascinating person half Danish, half Canarian with a deep love for culture, history, and most notably, wine. She is a certified sommelier, accredited by the prestigious Wine & Spirit Education Trust (WSET), a wine consultant and educator who holds an impressive collection of awards and diplomas, including the distinguished Title of Diploma in Wine & Spirit WSET.

Over the years, I’ve had the pleasure of staying in touch with her, sharing many meaningful conversations and memorable experiences. One of the most enriching was attending her wine courses on Lanzarote. These weren’t just about tasting; they were about learning to appreciate wine from robust reds to crisp whites and understanding the stories, regions, and people behind each bottle. It was wine education with heart and soul.

Some of our most enjoyable wine moments, though, were simpler spent at the beach together, where we’d bring a bottle of wine, talk for hours about its flavor notes, and debate our favorite pairings. When the sun grew too hot, we’d cool off with a refreshing swim in the Atlantic, only to return to our spot with cheese in hand sometimes soft and creamy, other times sharp and aged discovering how each complemented the wine in new ways. These beachside tastings were casual but deeply joyful, and they reflect the heart of Ana Maria’s approach to wine: accessible, thoughtful, and always meant to be shared.

One of the highlights of our time together was a trip to Galicia, where we stayed on a beautiful wine farm owned by José Manuel  Rodríguez, a dear friend of Ana Maria and the President of the Ribeira Sacra Denomination of Origin wine community. I’ll never forget his warmth, the stunning vineyards that greeted us at the very entrance of his farm, or his unforgettable three-legged dog, Rex.

During our stay, we visited several bodegas, each with its own charm and character. But the most peaceful moment of all was our boat trip along the Ribeira Sacra River. The calm waters, flanked by rows of vineyards cascading down the hillsides, created a sense of tranquility I’ve rarely experienced. We joked that it should be called the No-Stress River and honestly, I’ve never found a better name for it.

Ana Maria’s passion for wine is more than just a hobby it’s a way of life. Through her, I’ve learned not only about the technicalities of wine but also about the joy of sharing, connecting, and savoring moments. She’s a true ambassador of wine culture, blending her Danish roots with her Canarian soul, and bringing people together through stories in a glass.

These days, Ana Maria is not just based on Lanzarote. She also has a base in La Rioja on mainland Spain but travels across the Canary Islands, giving wine courses on Tenerife, Gran Canaria, and La Palma. With such a packed schedule, I sometimes wonder if she has a secret clone because she’s definitely one of the busiest sommeliers around!

I sat down with her to chat about her journey, her passion for wine, and what makes Lanzarote’s wine scene so special.

My Interview with Ana Maria Martín Abild

How did your Danish and Canarian roots influence your passion for wine?

Growing up between two cultures taught me to value both structure and spontaneity qualities I now recognize in wine. From my Danish side, I inherited a love for precision and deep study, which led me to formal wine education. My Canarian heritage gave me a strong emotional connection to land, people, and storytelling essential when you work with wine in a place as expressive and unique as the Canary Islands.

What makes Lanzarote’s wine scene unique compared to other Spanish wine regions?

Lanzarote is unlike anywhere else. The vines grow in volcanic ash, in hoyos small pits dug by hand to protect the plants from wind. It’s heroic viticulture in every sense. You can taste the struggle, the resilience, and the salt of the Atlantic in every sip.

Can you tell me about your favorite grape varieties grown on Lanzarote and what makes them special?

Malvasía Volcánica is the queen here aromatic, vibrant, and full of personality. It captures the volcanic minerality like no other.

How do Lanzarote’s volcanic soils affect the taste and character of the wines produced here?

The wines have a distinct saline and mineral edge, often with a smoky nuance. The volcanic soils add elegance and depth. It’s a terroir that doesn’t shout but whispers in a way that stays with you.

What’s one thing people often misunderstand about Lanzarote wines?

Many assume they’re simple, rustic and sometimes question their price. But what’s often overlooked is the incredible amount of manual labor behind each bottle. Vines are planted in hoyos hand-dug pits in volcanic ash and cultivated without machinery, in extreme conditions. This is heroic viticulture. The wines, especially the whites, are anything but basic: they’re elegant, mineral-driven, and often age beautifully. Once people understand the story behind them, the value makes perfect sense.

You’ve taught many wine courses on Lanzarote—what’s the most rewarding part of sharing your knowledge with others?

What I treasure most is the connection that forms with my students one that often goes far beyond the classroom. Of course, it’s fulfilling to see someone grasp complex concepts or improve their tasting skills, but the real reward comes later: the messages, the updates, the questions they still send me months or even years after finishing the course. It’s not just about teaching wine; it’s about building lasting relationships through it.

How would you describe the perfect wine and food pairing here on the island?

Lanzarote’s wines are deeply connected to its land and cuisine. A dry Malvasía Volcánica pairs beautifully with grilled local fish like vieja or sama and papas arrugadas with mojo verde. Its freshness and volcanic minerality enhance the simplicity of the dish and reflect the island’s character.

A traditional-method sparkling wine from Lanzarote is ideal with seafood rice or freshly grilled lapas. Its lively acidity and fine bubbles bring brightness and lift to these ocean-driven dishes.

For something more indulgent, a Malvasía Volcánica dulce is an incredible partner for Lanzarote’s aged or semi-cured goat cheeses. The wine’s sweetness and complexity balance the intensity and saltiness of the cheese, creating a rich, satisfying pairing that speaks of both tradition and refinement.

Do you have a memorable wine tasting experience on Lanzarote that stands out to you?

Absolutely one of the most memorable moments has been leading the first-ever WSET Level 3 course on the island. Bringing such an advanced and internationally respected qualification to Lanzarote for the first time was incredibly special, both for me and for the students.

What advice would you give to someone who’s just starting to explore Lanzarote’s wines?

Be curious, and don’t rush. Taste with an open mind. These wines may be different from what you’re used to but that’s where their charm lies.

As a certified sommelier and Champagne expert, how do you see Lanzarote’s wines evolving in the global wine market?

Lanzarote has all the elements to gain more visibility and recognition internationally: authenticity, heritage, and a unique terroir shaped by volcanic soils and extreme viticulture. As wine professionals and educators, we’re seeing a growing appreciation for wines with a strong sense of place and that’s where Lanzarote stands out.

Carlos Lozano is also a well-known figure in the Canary Islands wine sector—how has his involvement helped strengthen the academy’s connection to the local wine community?

Carlos and I co-created Canarias Wine Academy with a shared vision: to bring high-level, internationally recognised wine education to the Canary Islands while staying deeply rooted in the local wine culture.

Carlos brings extraordinary depth to the project not only in terms of experience but also credibility and connection to the local wine world. He’s the head winemaker at Bodegas Teneguía in La Palma, where he has been crafting wines for over 30 years, and he currently serves as President of the Association of Winemakers of the Canary Islands.

His wines have earned more than 100 medals, both nationally and internationally, which speaks to his commitment to quality and authenticity. Our partnership blends academic rigour with hands-on winemaking knowledge, and together we aim to make wine education in the Canaries both accessible and deeply connected to the reality of the territory.

Where can people interested in wine courses get in touch with you?

You can find more information and contact me directly through my website:
www.winesoulconsulting.com

I also share course updates, behind-the-scenes moments, and wine tips on Instagram via @canariaswineacademy.

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